Lou Gibson, the creator behind That Money Mum, has quickly become a trusted voice for Australian families navigating the challenges of budgeting in today’s economic climate. With over 150,000 engaged followers across TikTok and Instagram, Lou shares practical money-saving tips, budget-friendly advice, and cost-effective recipes that resonate with everyday families feeling the financial pressures of rising interest rates and the cost of living.
Her relatable, actionable content consistently drives high engagement, with videos like 10 Tips to Save Money reaching over 2 million views on Instagram. Lou’s audience is made up of proactive, budget-conscious families eager to find smarter ways to manage their finances without sacrificing their lifestyle.
Brands looking to connect authentically with Australian households will find Lou’s platform a powerful space for collaboration. Her genuine approach and trusted advice make her an ideal partner for financial services, family-friendly products, budget-conscious retailers, and any brand offering practical solutions for modern families. Lou’s ability to seamlessly integrate products into her content while maintaining authenticity ensures that brand messages reach an attentive and loyal audience.
Instagram: 120K
TikTok: 44.2K
